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ECONOMICS REPORT - Business English Speakers Can Still Be Divided by a Common Language

This is the VOA Special English Economics Report.

Business is the most popular subject for international students in the

United States. At last count, twenty-one percent of foreign students at American colleges and universities were studying business and management.

对于在美国的留学生来说商业是最流行的科目。上次统计，百分子二十一的在美国大学的留学生正在学习商业和管理、

The Institute of International Education in New York says engineering is the second most popular field, in case you were wondering.

在纽约的国际教育协会说工程学是第二大流行的领域，这种情况很令你吃惊。

Thomas Cossé is a professor of marketing and business at the

University of

Richmond in

Virginia. He says international students who want to study business need to have good English skills -- and not just to study at his school.

托马斯是大学里销售和贸易的教授。他说想去学习商业国际学生需要有娴熟的英语技巧 — 那不仅是在学校里学习的。

THOMAS COSSÉ: At least among business schools, more and more worldwide are requiring that their students take English, and they are teaching more in English.

托马斯说至少在商业学校越来越广泛地要求他们的学生接受英语，并且他们也用英语教他们。

But the world has more non-native speakers of English than native speakers. As a result, Americans working with foreign companies may need to learn some new English skills themselves.

但是这个世界相对于本土化的说英语的人那儿有更多非本土的说英语者。作为这样一个结果每个人在外国公司工作也许需要一些新的英语技巧。

At the

University of

Richmond, teams of graduate students work with companies seeking to enter the American market. The students learn about writing market entry studies . The reports are written in English. But Professor Cossé tells his students to consider who will read them.

在那个学校，大学生团队在公司工作以图寻找进入美国市场的机会。学生们学习关于写作的市场准入方面的研究。这个报告是用英语写的。但是教授告诉他们的学生考虑一下谁将会读那些报告。

THOMAS COSSÉ: My students have to write the report in such a way that it can be understood by someone who is an English speaker but not a native English speaker.

托马斯说我的学生必须写这样的报告，它能够被说英语的一些人，而说英语的人不是本土说英语者。

For example, he tells his students to avoid jargon and other specialized terms that people might not know in their own language. This can be good advice even when writing for other native speakers.

例如他告诉学生避免用只有本土人自己能够理解的术语和专业化的条款。这也许是好的建议即使为了其他本土人写的。

But effective communication involves more than just words. Kay Westerfield is director of the international business communication program at the University of Oregon.

但是有效的沟通不仅是言语方面。

KAY WESTERFIELD: If you just have the language awareness or the skills without culture, you can easily be a fluent fool.

K 说假如你仅有语言意识或者技巧而不懂文化你很可能成为傻瓜。

Cultural intelligence means the need to consider local behaviors in everything from simple handshakes to speaking to large groups.

文化理解力以为着这种需要，去考虑每个地方的行为习惯，从简单的握手到在一群人中演讲。

Still, Kay Westerfield says the ability of local workers to speak English is becoming more important to companies looking to move operations to other countries. Or, as she puts it, to off-source.

K 说当地工人说英语的能力对于那些欲在其他国家有业务的公司来说变得越来更加重要。

KAY WESTERFIELD: While cost remains a major factor in decisions about where to off-source, the quality of the labor pool is gaining importance, and this includes English language skills.

当成本依旧是决策的重要因素的时候，劳动力储备的质量变得更加重要，那就包括英语语言能力。

Also, she says English skills often provide a competitive edge for business students when they seek jobs.

对于学商业的学生英语能力也是他们寻找工作的竞争优势所在。

KAY WESTERFIELD: As one business student in West Africa put it, \'English is a lifeline.\'

正如在西非的学商业的学生所说，英语就是生命线。

And that\'s the VOA Special English Economics Report, written by Mario Ritter. You can read and listen to our programs and find activities for English learners at www.unsv.com. We\'re also on Facebook, Twitter and YouTube at VOA Learning English. I\'m Steve Ember.

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